Steel for Packaging

Protecting today, Preserving tomorrow.

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about Steel for Packaging Europe

Steel for Packaging Europe, the Association of European Producers of steel for packaging, formerly known as APEAL, unites the 5 major producers of steel for packaging in Europe.

Latest news

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2026-06-01 19:30:06

Steel for Packaging Europe reinforces its team

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2026-05-22 10:03:35

Our new film highlights steel circularity in action

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2026-05-12 10:34:20

Steel packaging recycling rate reaches record high

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Why steel for packaging?

For a more circular economy. Helping brands and retailers achieve their sustainability objectives
and offering consumers clarity and confidence in an eco-friendly packaging choice.

Recycling champion

Europe has been recycling steel for a long time,
so infrastructure is well established and highly efficient.

Magnetic separation

Unique magnetic properties mean that steel is easy
to recover from any waste stream by using a magnet.

Reducing food waste

Steel packaging contributes to reducing
food waste and spoilage.

No extra additives

Food packaged in steel has equivalent vitamin content to freshly prepared,
without needing additives or preserving agents.

Steel Packaging in Europe

Strong, formable and long lasting

Strong, formable and long lasting, steel offers a safe packaging solution that protects food and other products for up to 5 years.

%

82% of steel packaging is recycled in Europe

%

Using recycled steel saves 70% energy

%

Steel is 100% recyclable,
forever

Over 200 steel recycling plants in Europe

Steel Packaging is Forever

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Latest events

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Sustainable Metal Packaging Europe 2026

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Full name	Hugo Loudon
Current position	President IFRA (International Fragrance Association)
The reason for nomination	Alexander led the association for 5 years, contributed to increasing understanding of the concept of permanent materials and implemented first digital and social media initiatives.
What is the greatest myth about steel packaging that the industry needs to debunk?	Steel is sometimes perceived as a basic and modest packaging material. However, steel packaging is more than that. Steel packaging is a highly sophisticated and modern material. It a permanent material -endlessly recyclable, which makes is the perfect material for the future.

Full name	Alexander Mohr
Current position	President IFRA (International Fragrance Association)
The reason for nomination	Alexander led the association for 5 years, contributed to increasing understanding of the concept of permanent materials and implemented first digital and social media initiatives.
What is the greatest myth about steel packaging that the industry needs to debunk?	Steel is sometimes perceived as a basic and modest packaging material. However, steel packaging is more than that. Steel packaging is a highly sophisticated and modern material. It a permanent material -endlessly recyclable, which makes is the perfect material for the future.

Steel for Packaging

about Steel for Packaging Europe

Steel for Packaging Europe, the Association of European Producers of steel for packaging, formerly known as APEAL, unites the 5 major producers of steel for packaging in Europe.

Latest news

Steel Packaging in Europe

Strong, formable and long lasting

82% of steel packaging is recycled in Europe

Using recycled steel saves 70% energy

Steel is 100% recyclable,forever

Over 200 steel recycling plants in Europe

Steel Packaging is Forever

Latest events

Subscribe to our newsletter “Steel for Packaging Update”

Subscribe to our newsletter"Steel for Packaging Update"

Steel is 100% recyclable,
forever

Subscribe to our newsletter
"Steel for Packaging Update"